Author Archives: J. J. Williamson

Sustainability

Sustainability is maintaining or supporting a process over time so that future generations can continue to inhabit the earth well into the future.

Blue Hour Photography

Blue hour photography is photographed during the twilight periods in the morning or evening when the sun is below the depth of the Earth’s horizon, in which the remaining sunlight takes on a primarily blue shade. The best time to shoot blue hour photography is approximately fifty minutes before sunrise, after sunset, or when the sun is between 4° and 8° below the horizon.

Grey Goods

Grey goods or imports are products such as computers, cameras, cars, etc., imported into countries via legal unofficial market routes. In this article, I am focusing solely on camera grey goods. Grey goods originate from what is known as the “grey market” or “dark market”, sometimes confused with the term parallel market.

Camera Cleaning

Camera cleaning is an essential maintenance routine which hobbyists and professional photographers must undertake to ensure their camera is in good working order. Furthermore, having a clean camera is essential for photographers to reduce post-process times and maintain high-quality images.

Travel Photography

The purpose of travel photography goes beyond just shooting a spectacular image. Travel photography is a means to tell a story, to inspire, and, above all, to educate people about the diversity of our beautiful world.

Cropping

The word crop means to “trim or cut back”. Most photography processing apps have a crop tool to trim unwanted areas of an image, such as excess negative space or distractions, i.e. people, road signs, etc. Cropping can also be used to make an image smaller (in pixels) and to alter the image’s aspect ratio, i.e. the width and length of an image.

Homepage

“A homepage is the main epicentre of your brand and products. A website with no homepage is like a storefront with no name, door, greeting, offers, etc. A homepage is the virtual storefront of your site and the most crucial page. Think of it like a storefront with your name at the top, a “brief” introduction about who you are and what you do or sell. In addition, your homepage must serve the customers you’re trying to attract.”

Studio Hacks

Photography studios are complex businesses, and running a studio is not cheap. Rent can cost anywhere from £1000 a month upwards, and that’s not taking into consideration staff wages, the purchasing of and upkeep of lighting, equipment, cameras, lenses, makeup and wardrobes, darkrooms, editing equipment, graphic design spaces, display rooms and websites, storage spaces, shipping and receiving, reception, showrooms, marketing and sales.